What if your favorite Prime Video characters held your fate?
In a bold Halloween collaboration with Prime Video, our team reimagined the iconic 78-card tarot deck. Each card transformed into a tribute to the platform’s most beloved TV shows and films. From sketch to final texture, every card tells its own story, blending classic mysticism with contemporary pop culture. The goal: to capture the soul of the original tarot aesthetic while channeling the unique personality of each character, show, and cinematic world.

Behind the Scenes
This project was a five-week creative sprint powered by collaboration and imagination. We began with concept sketches and used AI tools to extract original elements from vintage tarot cards—preserving backgrounds while making space for something new. From there, characters and worlds were rebuilt: AI-generated assets served as anatomical references that helped in the process of hand drawing the final polished illustrations, with detailed coloring and texture work that aimed to keep the authentic, timeworn beauty of the originals intact. The process was fast-paced, collaborative, and dynamic—dozens of cards evolving in sync, brought to life by a multidisciplinary team working across design, storytelling, and motion.

The Result
A collectible deck that resonated far beyond expectations, earning praise not only from Prime Video and its audience, but also from the production teams and talent of each featured title. This project is a celebration of storytelling, design innovation, and the kind of cross-team synergy that brings even the wildest ideas to life.





EDELMAN U.S. TEAM
VICE PRESIDENT, STRATEGY DIRECTOR
Ryan Curtis - EVP Global Head of Studio Production

ACCOUNTS AND DESIGN
Lindsey Maino - Head of Accounts
DeAnn Beckford - Group Program Director
Daniel Rivero - Project Manager
Sydney Felton - ACD Copy
Nicole Regan - ACD Art
Diana Torres - Bixby & Courtney Simich - Earned Media
Taylor Bakewell, Alexis Sadoti & Gabriella Crespo - Influencer
Joe Reed - Senior Producer



COLOMBIA STUDIO TEAM

DESIGN LEADS
David Bonilla - Creative Design Lead
Andrés Cáceres - Creative Design Lead
Nubia Navarro - Branding Design Lead

DESIGNERS
Ivan Fino - Creative Designer
Carolina Montes - Senior Creative Designer
Luis Alberto López - Creative Designer
Juan Osses - Senior Designer - Camilo Ciprian - 3D Artist

PRODUCTION
Juliana Pazos - Creative Producer

POST- PRODUCTION
Sebastián López - Senior Creative Animator

STUDIO HEADS
Guillermo Valencia - Head of Creative Design
Laura Martin- VP, Head of Creative Producers
Natalia Villegas - Global Head of Studio Ops & Dev/ Head of Colombia Studio

MARKETING & COMMS
Samia Bayona - Marketing & Comms Supervisor


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